I'm a marketing leader with 10+ years of experience driving full-funnel strategy, creative direction, and cross-channel execution to fuel sustained growth and brand equity.

I’ve overseen the production of 1,000+ creative assets across video, static, and motion formats, led media investments totaling over $100M across Meta, Google/YouTube, LinkedIn, and CTV, and helped generate over $1B in revenue across B2C and DTC brands.

Throughout my career, I’ve built and scaled marketing functions that align creative, acquisition, lifecycle, and brand efforts. My work with organizations like Tax Relief Advocates, JG Wentworth, Rebel Creamery, the Professional Pickleball Association, and Nékter Juice Bar has sharpened my expertise in go-to-market strategy, customer acquisition, and high-LTV funnel design.

I earned my BA in Psychology from Utah State University in 2019 and am currently pursuing my MBA at the Huntsman School of Business (USU), with graduation expected in December 2025.

Outside of work, I'm lucky to be married to my best friend and raising two wild and wonderful kids.

Words I Live By:
"If it doesn't sell, it isn't creative."
– David Ogilvy

MBA | Utah State University
January 2025 – Expected December 2025
I’m currently pursuing my MBA at the Jon M. Huntsman School of Business to deepen my understanding of business strategy, sharpen my leadership skills, and broaden my knowledge in areas like finance, accounting, supply chain, and management. Coming from a hands-on background, this program is helping me build a stronger foundation to complement my real-world experience and level up as a business leader.  

Director of Paid Social | Kinetiq Media (Tax Relief Advocates)
October 2024 – Present
After years in the agency world, I transitioned in-house to join a long-time client as Director of Paid Social at Kinetiq Media—the internal marketing arm for Tax Relief Advocates and a portfolio of owned brands. I lead our go-to-market strategy on social platforms, from creative direction to media buying execution. We’re a data-driven team, and I spend a lot of time cleaning, organizing, and interpreting data to guide performance and make better decisions. 

Co-Founder & CMO | beckert
January 2018 – September 2024
In 2018, I co-founded beckert with my brother to help small businesses grow through smart creative and paid media. We built it from the ground up—developing systems, assembling an incredible team, and working with hundreds of clients across CPG, e-commerce, B2B, events, and more.
Over the years, we produced thousands of creatives, managed millions in ad spend across platforms like Meta, Google, TikTok, Pinterest, and Hulu, and helped drive over $1B in client revenue.
My role evolved constantly based on what the business and our clients needed—creative strategy, media buying, team leadership, or getting hands-on in the weeds. No matter the hat I wore, the mission stayed the same: do what it takes to win. 

Marketing Consultant & Independent Contractor
September 2016 – December 2017
During my early college years, I worked independently with businesses and agencies to get my foot in the door. I focused on marketing operations, analytics, ad buying, and client management. It was my crash course in marketing—and the beginning of my passion for using data and creativity to solve business problems.

BA in Psychology | Utah State University
September 2016 – July 2019
I chose psychology because I wanted to understand people before trying to persuade them. That foundation in human behavior has shaped how I approach marketing to this day. I also minored in English to strengthen my communication skills—recognizing early on that clear, effective messaging was key to building great campaigns and great teams.